Hannah Mae Simpson is a London-based Creative Strategist & Producer with a background in storytelling, culture and youth-focused media.

She has worked across BBC News Channel, BBC Three, BBC Studios, BBC Radio 1Xtra and BBC Bitesize, creating digital content and narratives designed to engage diverse, global audiences.

With experience in both editorial and production environments, Hannah blends strategy, creativity and cultural insight to develop ideas that resonate emotionally and land commercially.

Her work sits at the intersection of TV, digital culture and audience behaviour, with a particular focus on Gen Z and emerging media trends.

She brings a hybrid skillset, part storyteller, part strategist with strengths in shaping creative concepts, understanding audience psychology and transforming journalistic insights into compelling campaigns.